In Module 3 of the Catalyst 2030 Fundraising Toolkit series, participants will focus on building a compelling communications and branding plan to effectively engage donors and stakeholders. This session highlights the importance of aligning messaging with donor perspectives, maintaining authenticity, and incorporating ethical storytelling into fundraising efforts.
Participants will explore how to craft donor-centric messages that resonate and inspire action while articulating the core “why” behind their organisation’s mission. The module also addresses the role of founder-centric communications in showcasing the vision and leadership driving impactful change. Emphasis is placed on ethical storytelling principles to ensure transparency, respect, and trust in all narratives.