Building on the insights from earlier modules, Module 4 focuses on crafting a compelling Case for Support, a cornerstone of effective fundraising. Participants will learn what a Case for Support is, why it’s critical, and how to structure it to resonate with potential donors.
This session will guide participants through key components, including understanding organizational strengths, setting fundraising goals, and aligning their case with funder priorities. Practical tools like sample fundraising matrices and strategies for monitoring and evaluation will also be explored, empowering participants to create a persuasive narrative that inspires donor engagement and long-term support.