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Meet4Impact: Measuring social impact

11 October 2022 | Member Stories

Catalyst 2030 member Good Folks

#Meet4Impact is a Canadian-based non-profit organisation that is focused on training professionals and supporting organisations to define, manage, measure and communicate the societal impacts of their activities and events. The organisation was founded in Montreal in 2019 and employs two people.

Sustainable Development Goals targeted

SDG 4 Quality Education SDG 9 Industry, innovation and infrastructure SDG 11 Sustainable cities and communities SDG 17 Partnerships for the goals

Social entrepreneurs are known for finding solutions for society’s problems. What is the problem that you are addressing, and what is your solution?

There is a need for tools and frameworks to create projects that can be measured in terms of their impact, so that they can be replicated in the future. There is also a need to effectively communicate their impact.

#Meet4Impact is a non-profit organisation that aims to change the way we plan, measure and talk about the events industry. We aim to educate associations about the difference between legacies and impact. Legacy is what you create and leave behind, such as programmes or knowledge, while impact is the change created among people who benefit from legacies. Business often defines impact as being only economic but it is also positive change.

#Meet4Impact works with partners, including destinations and associations, to create pilot projects that develop processes to capture the legacy and social impact cycle. For example, we are working on a project with Tourism New Zealand to measure the social impact of three conferences: The 2020 INTECOL International Wetlands Conference in Christchurch, the 2022 World Leisure Congress in Dunedin and the 2022 International Working Group on Women and Sport in Auckland.

What do you see as the benefit of your Catalyst 2030 membership?

Our membership helps us to discover new perspectives and best practices regarding diverse challenges.

Are you collaborating with any other Catalyst 2030 members?


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