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Independent (Baba Jaiteh)

Baba Jaiteh is the founder of Gisqo, a software development, and digital marketing company based in The Gambia. Initially serving as a software developer and digital marketing specialist for Gisqo, Baba transitioned to the role of head of operations as the company expanded. Baba's leadership and technical expertise were significantly tested during the onset of the Covid-19 pandemic in 2020. Collaborating with his team at Gisqo, he partnered with UNDP The Gambia to create MyLumo, an integrated digital solution. This platform empowered women vendors in informal markets across provinces by enabling them to showcase their products online, ensuring their sustained business operations amidst the pandemic's challenges. In 2021, Baba spearheaded the launch of Gisqo's flagship product, G-Quiz, an AI-driven edtech solution offering personalized learning experiences for students. The platform rapidly gained popularity, attracting over 18,000 users across The Gambia. Remarkably, more than 60% of students reported improved grades after utilizing this innovative tool. Continuing his journey in the tech space, Baba aspires to become a champion advocate for employing AI solutions in advancing humanity, specifically focusing on revolutionizing the education sector.

Headquarter Country

Gambia

Geographies served

Gambia

Issue areas addressed

Education

Communities served

Children Girls People in poverty

SDGs focus

SDG 8 - Decent Work and Economic Growth

Collaborators

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