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Influence for Good: How Highly Resourced Individuals Could Work Towards Positive Systemic Change


Downloadable/printable .pdf document


July 2022


The report is the result of a collaboration between Ashoka (main co-author Odin Mühlenbein) and McKinsey & Company (main co-author Paul Ziesche) as well as Echoing Green, Generation Pledge and social entrepreneurs from Catalyst 2030.


This report is an engaging read for individuals with considerable wealth and influence. It inspires reflection on how influence can be used for good in an ethically responsible way. It also provides examples from billionaires, CEOs of large companies and influencers globally.

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