Facilitated by the Catalyst Market Impact Measurement Action Group, the session will highlight tools and guidance from the Impact Measurement and Storytelling Toolkit that our group is currently developing. Central to this session is the presentation of case studies, where Catalyst network member organizations join our Impact Hot Seat and receive hands-on advice on how to plan, implement and measure their impact on people and the planet. To reflect diverse realities, the case studies will highlight enterprises with a main focus on social impact, and enterprises specializing in environmental impact. In this interactive session, we will move beyond theory and provide concrete guidance that the audience can implement in their daily operations.